For a time, I wrote marketing articles for b5media’s Bizzia site. It has since been rolled into Every Joe and some of my posts are still there (unfortunately, you can’t just pull them up by my name – hey, it looks like you can get them by my name again!).
Here are some links to the articles as they now stand. (Due to my contract, I can’t reproduce them here, but I can link them.)
Simple Marketing Steps: Email Signatures
Nestle Ad Campaign Incorporates Twitter
Your Product Packaging Sends a Message
Sell More, Just Don’t Nickel and Dime Us
Transparency in Social Media Marketing
Book Review: Kick-ass Copywriting in 10 Easy Steps
How to Monitor What People Say About You
Use Reviews to Improve Your Product
Could Facebook Limit Your Marketing?
FedEx to Fight UPS Support of Labor Bill
New Mars Candy – First in 20 Years
Word of Mouth – Another Reason It’s Crucial
Why Features Are As Important as Benefits
Marketing Hit or Miss – Healthy Choice
Why You Should Have a Marketing Plan
Your Phone Service Can Lose You Customers
American Airlines Targets Hispanic Customers
Moving Beyond Old Marketing Techniques
New FTC Guidelines Can Affect Your Marketing
Marketing to a Receptive Audience
Why Opt-Out Marketing Can Hurt You
Too-Long Surveys Hurt Good Will
Shady PR Can Hurt Your Marketing
Google or Facebook? You May Need Both.
Yelp Can Help You Market Your Business
Conference Marketing: Know Your Audience
Google Wave Gets a Developer Preview
Free Press Release Sites – Worth It?
Can Employees Damage Your Reputation Online?
Customer Service Can Make or Break Your Biz
UN Launches ‘Hopenhagen’ Campaign
TSA Uses Blog and Twitter to Defend Itself
New Bing Ad Spots – Hit or Miss?
Do You Want to be Clever or Memorable
When Subtlety is not Your Strong Point
Are You Offending Potential Customers?
The Importance of You as Your Brand
Social Media Can Come Back to Bite You
Social Media Myths More Like Misconceptions
Social Media Misconceptions, Pt. 2
Social Media Misconceptions, Pt. 3
Affiliates Can Help You Market
Conference Marketing: Be Professional
Word of Mouth – Helping or Hurting Your Biz
Marketing with Paper or Electronic Newsletters
Why You Should Have a Marketing Plan
You Started a Biz Blog, Now What?
A Missed Opportunity is a Missed Sale
5 Ways To Get More From LinkedIn
Stand Out, Push Your Product to the Edge
Marketing Missteps: Cereal Killer
Has Blogger Outreach Hit Its Tipping Point?
Annoying Infomercial Practices
Six Steps to a Better Giveaway, Pt. 1